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Jesse James Cunningham

Victory Dance

Hill's Pet Nutrition
Social Campaign
2023

Nothing says, "you've won dinner" like seeing your pet's hind-leg hop or tail-chasing twirl. But Hill's wet foods have more to offer than enticing tastes and textures. They're full of nutritional benefits to help pet parents feel extra confident about every meal. We know a happy dance is a sign of pure enthusiasm from our pets... but what happens when pet parents get just as excited about dinner? After a bit of a dry spell (shortage), Hill's pet nutrition was ready to roll wet food back out in style with this social-first campaign communicating the nutritional and emotional benefits pet parents can come to expect when they feed Hill's.

 

 
 

Dancing For Dinner

Hill’s wet foods aren’t just tasty — they’re packed with essential nutrients, added hydration and come in a variety of flavors and forms to satisfy the unique tastes of your pet. Giving you both a reason to get excited for dinner.

Produced by Bark Productions in Kansas City, MO. Directed by Ron Berg.

 
 

Dog :10

Cat :10

 
 

Something For Everyone


Tall cans, small cans, pouches, trays, dog people, cat people, I’m more of a dog person myself, but Hill’s understands we all have different preferences so we shot multiple versions under both the Science Diet and Prescription Diet brands to meet the specific needs of every kind of pet and pet parent.