STMs Only
Kansas City Chiefs
Digital Campaign
2020
From firing up the smoker at first dawn to firing up the team at kickoff, being a Kansas City Chiefs fan takes a special kind of commitment. But being a Chiefs Season Ticket Member (STM) takes fandom to a whole new level. While the team traditions are all-inclusive, there are certain perks that are reserved for STMs only. Encouraging STMs to renew during a championship season didn’t require a lot of convincing. Using archival footage, we kept up the excitement by producing videos from the perspective of season ticket members that memorialize the historic season and highlight the exclusive experience.