MORE PROJECTS
Jesse James Cunningham

HydraBright

PCA Skin®
Product Launch
2023

Between work stress, family responsibilities and everyday pressuses, sometimes it can feel like the world is trying to drown out your natural glow. But that glow is always there, just under the surface, ready to emerge. With the NEW brightening facial moisturizer, HydraBright by PCA Skin®, you can do just that. To launch this product with a splash, we introduced this concept by drawing parallels between the illuminating features of nature's beauty and the unique benefits of this product to help women of a certain age restore their skin and arrive once again with a glowing complexion.

 

 
 

Biology 101

Characterized by dark waters and brilliant blue sparkle, bioluminescence is a naturally occurring phenomenon resulting in the production of light by a living organism, most commonly in marine life. In short, a perfect example of hydration + illumination at work in the natural world.

Unfortunately, not all budgets can get you to Bali to see it first hand. However, we used real water, practical lighting, a robotic arm and CG to make magic… science?… at a studio in New York.

Produced and directed by Keate Barker in New York, NY.

 
 

HydraBright :15

 
 
 

Elevation

The project included additional photography needs for a variety of different tactics to help communicate the premium qualities of PCA Skin® products and the moisturizer’s place within the overall brightening regimen.