client
C-SPAN
Project
360º Campaign
Arguments. Scandals. Tear-jerking moments.
C-SPAN has all the elements of great TV, without any of the intrigue – even though what happens on screen has implications for everyone.
To reignite interest, we decided to highlight its importance by playing up its entertainment value.
deliverables
Print / Video / OOH / Activation / Merch
Year
2019
creative team
Role: Art Director (2019-2020)
CW: Andrew Bohren
C-SPAN
Democracy In Action
360º CAMPAIGN
Arguments. Scandals. Tear-jerking moments.
C-SPAN has all the elements of great TV, without any of the intrigue – even though what happens on screen has implications for everyone. To reignite interest, we decided to highlight its importance by playing up its entertainment value.
Campaign Anthem
Out-of-home
The Democracy Walk of Fame
Similar to the Hollywood Walk of Fame, we’ll set up the Democracy Walk of Fame in various cities to shine a light on some of the most famous people and events in US democracy, both past and present. Using augmented reality, spectators can learn more about the subject of each star, and engage with politics, current events and history in a brand new way.
lapel pin
Politicians, pundits and media personalities alike are all known for sporting patriotic lapel pins. So we created one specifically for the network to be worn by C-SPAN hosts and employees.